弘金地体育成立于2010年，是金地集团旗下的全资子公司。弘金地以网球运动为主要业务平台，透彻了解国际网球运动领域的文化与产业理念，长期致力于中国体育产业的商业化进程建设。 经过十年的发展，弘金地体育现已形成了“赛事管理”、“球员经纪管理”、“体育综合体及场馆管理”和“社区体育平台管理”四大产业集群。通过四大产业集群的协同并进，弘金地已成为中国首家覆盖网球运动全产业链的国际化企业。同时，弘金地还发起“弘小苗”公益网球启志班活动，以培养网球人才为切入点开展慈善事业。 2018年1月，金地集团助力深圳获得了“2019—2028”十年WTA总决赛举办权；2019年，弘金地作为赛事独家运营方，完美呈现首届深圳WTA年终总决赛；2020年，弘金地与国际滑雪联合作，成为2021年自由式滑雪及单板滑雪世锦赛的全球独家商务代理商。 未来，弘金地将继续开拓新的业务版图，打造一条业态丰富的体育全产业链，与金地集团的地产主业协同联动，助力城市打造产城融合生态圈，推动城市产业结构优化升级。
Gemdale Sports was established in 2010 and is the wholly-owned subsidiary of Gemdale. With the comprehensive operation platform based on tennis business, Gemdale Sports owns thorough insight and understanding of international tennis culture and industry, and has dedicated to the commercialization construction of the sports industry in China constantly. After a decade of development, Gemdale Sports shapes into four industrial groups: sports event management, player management, sports complex and venue management, community sports platform management. Through the integration of four industrial groups above mentioned, Gemdale Sports has become the first international company which covers the whole industry chain of tennis in China. Meanwhile, Gemdale Sports has launched “Hongxiaomiao” Charity Program to develop public welfare by cultivating tennis talents. In January 2018, Gemdale Group helped Shenzhen to win the hosting rights for the WTA Finals for 10 years from 2019 to 2028, and became the host and sponsor of this tournament. In 2019, as the exclusive operator, Gemdale Sports has held the WTA Finals Shenzhen successfully. In 2020, Gemdale Sports has signed a contract with FIS becoming the global exclusive commercial agency of the 2021 Freestyle Ski & Snowboard World Championships. In the future, Gemdale Sports will continue to expand new business fields and create a sports whole industry chain with abundant types of operation. Gemdale Sports will coordinate and interconnect well with the real estate major business of Gemdale, to promote the progress of city and industry integration both the industry optimization and upgrade in China.
1. 响应国家推进体育强国建设的要求，将体育强国梦和中国梦紧紧联系在一起。2010年，弘金地在深圳慈善会成立了“弘金地体育发展公益基金”，发起了“弘小苗”公益网球启志班活动，选拔资助有天赋的女童助力实现她们的网球梦，10年以来已经成为了金地集团的一个享誉社会的公益项目。图为2016年弘金地爱心基金生第二批弘小苗。 2. 在社区体育平台管理方面，弘金地围绕产业园区及社区，在全国7个城市布局了14个线下俱乐部，结合科技进行运营管理，并提供整合网球资源的智能化解决化方案，推动智能无人化球场在自有俱乐部和金地布局在全国各住宅项目配备的网球场中的应用。 3. 2018年1月，金地集团助力深圳获得了“2019—2028”十年WTA总决赛举办权；2019年，弘金地作为赛事独家运营方，完美呈现首届深圳WTA年终总决赛。图为2019资生堂·深圳WTA年终总决赛颁奖仪式，在深圳湾体育中心，深圳市副市长吴以环、金地集团董事长凌克、WTA主席和总裁、弘金地体育CEO刘丰宁等为冠军巴蒂和亚军颁奖。 4. 2020年，弘金地与国际滑雪联合作，成为2021年自由式滑雪及单板滑雪世锦赛的全球独家商务代理商，是金地集团和弘金地首次涉足除网球以外的其他运动项目。 5.坪山综合体项目于2014年在深圳坪山新区落成，先后配备了坪山国际网球中心、金地朗悦酒店（后改名为“坪山迎宾馆”）、弘金地（国际）学校等设施，是一个集“体育+教育+商业+住宅”为一体的体育综合体模式，带动了片区就业及经济的发展。弘金地现有坪山综合体和南京金地体育公园两个综合体项目。 6. 弘金地重视青少年球员的培养和储备，成立了以培养职业网球运动员为目的的弘金地国际网球学校，打造和推广弘金地特色网球训练体系。同时，弘金地签约了职业运动员王蔷、赞助张帅，为探索出适合中国球员的经纪合作模式以及经营更多的球员经纪做充足的准备。图为弘金地体育与王蔷签约。
1.In 2010, Gemdale Sports established the “Gemdale Sports Development Charitable Foundation” in the Shenzhen Charity Federation and launched “Hongxiaomiao” Charity Program to select and fund talented girls, aiming to achieve their tennis dreams . Over the past 10 years, the program has become a renowned public welfare project of Gemdale Group. The picture shows the second group of selected Hongxiaomiao. 2.In terms of community sports platform management, focusing on industrial parks and communities, Gemdale Sports runs 14 clubs in 7 cities (Shenzhen, Beijing, Shanghai, Dalian, Nanjing, Wuhan and Dongguan) across the country. With the help of science and technology to manage, it provides and integrates the intelligent solutions of tennis-related resource so as to promote the application of intelligent self-service courts in its own clubs and other courts equipped with various residential projects in China by Gemdale. 3.In January 2018, Gemdale group helped Shenzhen win the ten-year right to host the "2019-2028" WTA finals; in 2019, as the exclusive operator of the event, Gemdale sports perfectly presented the first 2019 Shiseido · WTA Finals Shenzhen. The picture shows the awarding ceremony of the 2019 Shiseido · WTA Finals Shenzhen. At the Shenzhen Bay Sports Center, Wu Yihuan, vice mayor of Shenzhen, Ling Ke, chairman and President of Gemdale group, Liu Fengning, CEO of Gemdale sports award to the champion Barty and the runner up. 4.In 2020, Gemdale Sports has signed a contract with FIS (Fédération Internationale de Ski) to become the global exclusive commercial agency of 2021 Freestyle Ski & Snowboard World Championships. 5.Pingshan complex project was completed in Pingshan District of Shenzhen in 2014. It has been equipped with the Pingshan International Tennis Center, Gemdale Lyatt Hotel (later renamed "Pingshan guest house") and Gemdale (International) school. It is a sports complex mode integrating "sports + education + commerce + residence", which has promoted the employment and economic development of the area. Gemdale Sports has two complex projects, Pingshan complex and Nanjing Gemdale sports park. 6.Gemdale Sports focuses on training and building up a reserve of teenage tennis players, and has established Gemdale International Tennis Academy whose aim is to cultivate professional tennis players, and to build and promote a specific training system with Gemdale Sports’ feature. In addition, Gemdale Sports has signed up the professional tennis player Wang Qiang, and sponsored Zhang Shuai, and has adequately prepared to explore an agency cooperation model suitable for Chinese players, with the aim to provide agency services for more tennis players.